Last night I popped along to the fabulous Vita Liberata launch on the rooftop of Sanctum Soho Hotel, with a guest appearance from model and TV presenter Kelly Brook.
Guests were greeted with champagne, pimms and plenty of food as we celebrated the 10th birthday party of the tanning brand whose formulas are now all organic with no ‘chemical nasties’. Some of their key products this summer include the pHenomenal 2-3 Week Tan Mousse (designed to last up to 4 times longer than any other tan in the world, RRP £37.50), Capture The Light (illuminating skin finishers with SPF25, RRP £29.95) and the Deep Face Untinted Self Tan Gel (similar to a tinted moisturer, RRP £17.50). We were kindly given these in our goodybags so I will test out and report back!
Vita Liberata also launched their ‘Liberation Day’ campaign, faced by Kelly Brook, which is a competition that aims to offer someone their own ‘liberation day’ where they can live their individual dream for 24 hours; one entrant will also be picked at random each month for the next 6 months to win a ‘Liberating’ spa day! This is designed to be part of a bigger conversation about how liberated women have really become over the last 50 years which will be quite interesting to monitor.
Have you ever tried Vita Liberata products? What are your thoughts?