Launch: L’Occitane Collection de Grasse

1 May

Yesterday I popped along to the L’Occitane Collection de Grasse launch held at their beautiful flagship store in the heart of Covent Garden. With fresh flowers lining the room and the spring sun (finally!) shining in, it was the perfect time to hear all about L’Occitane’s four new fragrances inspired by the French riviera.

Loccitane

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The collection takes its name from the Grasse town lying on the south of France which has been active in creating fragrances since the 1600s and has apparently even been dubbed ‘the world capital of perfumery’. The range was created by prolific perfumer Karine Dubreuil who studied at the Roure perfumery school in the region and wanted to continue the tradition of creating creative, far-flung fragrances. The notes are taken from far and wide, including magnolia from the Far East, blackberry from the South of France, green tea from Japan, bitter orange from Tunisia, jasmine from Grasse, bergamot from Italy, vanilla from Madagascar, narcissus from France.

The four combinations are: Jasmin & Bergamote, Magnolia & Mure, Vanille & Narcisse and The Vert & Bigarade.

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My favourite is the Jasmin & Bergamote as it is so light, fresh, and ideal for the daytime, containing notes of mandarin, jasmin, lemon with base notes of sandalwood and cedar. 

Magnolia & Mure [blackberry to you and me] is a lot more velvety, with the mixture of flower and fruit giving it both a musky and a juicy fragrance.

Vanille & Narcisse is a slightly spicy mixture of white flowers and rich vanilla which would probably suit older ladies.

Finally, The Vert & Bigarade is a tangy and aromatic green tea and orange citrus combination which can be worn by both men and women. It is a traditional sort of fragrance which is refreshing but probably an acquired taste.

Food at launch - Body Lotions - L'Occitane store - Goody Bag

Food at launch – Body Lotions – L’Occitane store – Goody Bag

All of these  fragrances also come in different formulas, including a body milk, shower gel and perfumed soap.

Fragrance 75ml – £49

Body Milk 175ml – £16

Shower Gel 175ml – £11

Perfumed Soap 125g – £7

For more information, you can visit the special micro-sitecollectiondegrasse.co.uk as well as the new YouTube channel: youtube.com/user/loccitaneUK

What do you think?

Four EDTs on watercolour

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