Last night I popped along to the River Island High Summer 2013 Press Day at a venue near Bond Street. The pumping DJ sets (courtesy of Zoe!) made it easy to find and there was a good buzz in the air when I arrived, with the River Island dancers just finishing a set and people sipping their free drinks at the bar. The collection was exciting too, with plenty of urban neons, embellishment and lazer cuts that just make you want summer to hurry up already.
The men’s collection was equally as bright, with bold geometric patterns, tie-dye and neon colours: