So last night was Vogue’s Fashion Night Out, an evening where shops around Oxford Street, Covent Garden, and Regent street were enticing customers in with promotions, music, celebs (like Gwyneth Paltrow, Tulisa, and Johnny from Razorlight) and free drinks and nibbles. It was probably these last two things that made the student inside of me eager to go, so after work I met a Uni friend to have a little wander down Oxford Street without really knowing what to expect.
There had been a big social media hype leading up to the event but I was convinced that this was a ploy to get people into Oxford Street for sales and that there wouldn’t really be much going on. Oh how wrong I was! There was such a buzz on the streets as fashionistas dressed up and bloggers snapped away, whilst stores pumped out music-River Island even had a dance team!
We headed into Monsoon first of all where we were greeted with friendly staff offering us glass after glass of complimentary champagne before we were invited to get a free manicure:
After leaving, we were then enticed into Sunglass Hut where there were endless trays of amazing cupcakes and yet again more champers! My friend Sarah and I also got given goody bags which included a copy of Vogue, some vitamin mineral water (a hint?), some nail polish, and some Dermatologica samples.
Feeling nicely relaxed, we then headed over to Gap where we were given a free Peroni, before moving on to River Island. Here we were given wristbands that entered us into a prize drawer upstairs and luckily we both won! We were invited to choose our prize from a table of goodies; Sarah got to pick first and chose this snazzy necklace, while I picked up some bangles:
By the this time it was 10 o’clock and we had to leave to catch our trains, yet it seemed like we had only touched the surface! Apparently other stores were being even more creative; Rupert Sanderson was throwing a Seventies-themed roller disco, Charlotte Dellal was hand-painting shoes in her store, whilst Mulberry were offering face-painting and fortune telling!
I would say VFNO was a big success as there was a good vibe on the streets, stores were packed, and there were long queues for the tills! (Alcohol and shopping was always going to be a winning combination). This was the 3rd FNO and I can’t wait for the 4th! Though next time I might try and be a bit more reserved with the champagne…